Marketing Strategy and Customer Engagement Analysis of Catering Brands – From Short Video Perspective

In recent years, with the popularity of short video platforms, more and peo-ple tend to use videos share their lives. catering industry, many phenomenal pop created by brands are continuously shared on platform, which has brought about a doubling brand reve-nue. order specifically explore relationship between ca-tering marketing, in this paper, we first design questionnaire collected hun-dreds samples. Then, based samples, analyze users’ preferences for related attributes. We also correla-tion user attributes, sharing behavior, customer engagement. Finally, establish discriminant model, machine learning method, predict visiting behaviors according The experimental re-sults show effectiveness our method.